EntreCard

EntreCard has been a way to drive people to your site. It can drive a lot of users to your site, if used right. It is regularly one of the top two referrers of traffic to my sites, but how much of that traffic reads the posts? Many are the drop and go type. They just drop a card and run off to the next site where they drop another card.

These guys are called "Power Droppers". They are not the type of traffic we want on our site. They use bandwidth and not a whole lot of good comes from them. The only thing that is good is that they raise your visitor count. The also raise your bounce rate. We want lots of visitors, but not a lot of bounce. We want visitors to stay, look around, read, comment, maybe even click on an ad, or better yet, buy something from one of our advertisers. So what can we do?

Well, Graham has found a solution. EntreCard has partnered with SezWho. Now, you can still get a credit for dropping on another site. But you can also get credits for commenting on other sites. You will probably still have power droppers going for the quick point, but you will also have others who are trying to get more points by commenting.

The comments are scored and the writer of the comment gets points for that score. The blog owner can mark the comment as spam too. If the comment is marked as spam, then the comment writer gets no points from EntreCard. Now this is a very good thing, or you would have users coming out of the woodwork, leaving mass "great post" type comments and then leaving. This way they get their points. Well, they will not get the points from me. I will mark them as spam. If they leave a good post, I will mark it higher, and they will get more points. You will also be able to rate it. This way, they get the points they deserve.

SezWho has some other cool features. If you are reading some posts, and you really like a comment that someone leaves, you can read all their comments on every SezWho enabled site. You can also subscribe to a feed of their comments, so that you can keep up with all their comments across the web.

It all sounds really cool. I'll be installing it in the next couple of days and we will get a chance to see just how cool it really is. After I've had a chance to check it out for a while, then I will write up about it again, letting you know if I think it is worth it or not.